E-commerce Archives - All About Eve

Common eCommerce Challenges and Possible Solution

Cameron Coleman 16/11/2020 0 Comments

Statistics indicate that online sales have increased dramatically in the recent past. This has led to more competition in the lucrative Ecommerce industry as more companies aim to sell similar products to the same market. There is also an increase in sales as more people are craving convenience, which can be achieved by eCommerce. Also, there are many advantages associated with eCommerce business. As an eCommerce store owner, you have to up your game to reap more profits. Below are the common challenges eCommerce store owners face and what you should do to overcome them.

Cybersecurity Problems

Cyberattacks will definitely compromise the security of your website by infecting it with viruses. Worse of all, it can also compromise the security of your clients. Hackers can get potential access to confidential data like credit card details. This is one of the biggest challenges that has been a nightmare to eCommerce owners.

You can curb this by backing up your data in case hackers steal it. It is also essential to install security plugins where necessary to protect your website from hackers.

Customer Loyalty

Even with the best-designed websites, customer loyalty remains fickle because of the massive assortment of products and functionalities. The struggle to get a customer is five times more expensive than keeping one without customer loyalty. An increase in customer retention can raise your profits by up to 95%. The development of customer loyalty takes more effort and time in ecommerce as you do not interact with the customer face-to-face.

This can be improved by ensuring you offer excellent customer service and creating positive experiences for the clients to trust you. Ensure you are transparent, regularly blog, and send customers emails.

Identity Verification

When visitors register on eCommerce websites, they may not enter genuine information. Therefore, you will not know if they are genuinely interested in buying. For instance, some cash-on-delivery purchases are made with fake phone numbers and addresses, resulting in losses.
It is thus essential to verify customer identity on every prospective client. You can use software solutions like LexisNexis to verify customer information as they identify fraudulent attempts.

Returns and Refunds

A significant percentage of online shoppers usually look at the return policy of the shop before buying. Half of the customers will shop if a store offers less complex returns, and if the return policies are inconvenient, then three-quarters of customers will not buy. This is a challenge to eCommerce owners as they do not know how to give customers peace of mind knowing some may return the products they are not satisfied with without damaging the business reputation and incurring shipment losses.

Competition

ECommerce businesses buy their products from retailers and manufacturers. These manufacturers usually sell to eCommerce owners in bulk, but eventually, they start selling directly to the customer. This way, your supplier and your partner become your competitor. It gets worse when they create a network of distributors.

You can include a statement in your contract restricting the retailer or manufacturer from selling to customers directly to help overcome this. The other solution is to prioritize those who are not likely to sell to your customers directly.

Ensure you are transparent with your customers and make sure they can get details about the return process. The policy should also be easily accessible on the websites and includes FAQs to make it easy for them to understand. Do not hide or try ticking customers about the policy.…

Guide to Starting an SEM Agency

Cameron Coleman 01/01/2019 0 Comments

Starting a search engine marketing (SEM) venture can be rewarding in many ways. If you intend to start an SEM agency or if you already have one, you need to understand the Dos and Don’ts of this industry. As a business owner, just like with those that came before you, SEM is vital in any business. Based on multiple tips and insights from industry leaders that have managed to run an SEO company, this article shares some objective tips and ideas that will see your turn your SEM business into a successful venture.

Invest in Technology

Running a small SEM agency requires you to do more with less. You have to adapt to the fact that you have less time with fewer employees to get the job done compared to what large corporates have. As such, the best way to get the best out in your business is to invest in technology. Using technologies that allow you to boost campaign performance, automate grunt work, and those that will enable you to track your conversions will undoubtedly help you to take your business to the next level.

Hire the Right People

With almost everyone claiming to be a social media guru, you should be careful when choosing the people to work with. Considering that the hallmark of any SEM marketing agency rests in offering personalized services, picking the best goes a long way in offering your clients with the best services. If you have to make some hires, purpose to go for the best. Over time, your organization will reap the rewards that come with offering them exceptional services.

Handpick Your Clients

Depending on the business you are in, it is imperative to leverage on your networks when handpicking your clients. Your first clients should be people who can motivate you to do the best and recommend you to others. Having great clients when starting a business will provide your business with the right foundation needed to steer your business to success.

Work Hard

Starting an SEM business means that you should be willing to work extra hard to get things done. This could mean pulling on some incredibly long hours to get things done. Also, keep learning to keep up or stay ahead of industry trends. As much as possible, keep learning and give your best shot in everything you lay your hands on.

There is a lot to learn as far as starting an SEM company is concerned,. Getting some insights from Parallel Profits Insights by GFKamerica can be a great way to start. Learning from the best gives you an opportunity to offer professional services.

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Various Topics Covered In An E-commerce Course

Cameron Coleman 26/03/2017 0 Comments

Most people wonder who E-commerce courses are meant for. These courses are well designed for anyone with an intention or are already performing online business. It is also a must take course for those who want to get the best out of their online business. According to a reputable E-commerce expert, online business has a great potential to give the owner a lot of revenue.

So, what are the various topics this course cover? Check below.

Various topics covered by an E-commerce course

Email marketing

Since the introduction of email communication, the channel has ever been used to pass the message and create awareness about a product to clients. The channel never gets tired or overwhelmed. The E-commerce will teach how to gather potential clients emails e.g. through the use of subscription and how to ensure that clients get information without annoying them. It also teaches how to target email addresses relevant to your product and how to frame the marketing messages.

Social media marketing

Social media is now widely used and a very powerful potential market or marketing platform. In today’s world, almost every adult with a potential to make a purchase is in one of the many social media platforms. However, without the right knowledge, one can not reach the ever demanding society in social media. If you place a description of your product in a few popular groups with a huge following, what follows is a series of inquiries from the public. E-commerce just equips you with the right skills to tap it.

Shopping platform

It is for people who intend to sell products online. People need to get a platform where they can add products to cart and follow the checkout procedure after buying. As the seller, you need to have the knowledge to track orders, respond to queries and update the website for new products. These platforms are more detailed than a mere eye can see and therefore the need for a formal training.

Use of various marketing tools

They are many and with the dawn of a new day, new ones keep on coming. Therefore it is important that one gets to learn how to use some to the advantage to their business. The more conversant one is with them, the more the business stands a chance to prosper. Some assist in project management; others help in affiliate marketing while others are good for tracking the movement of the product. Embrace the E-commerce today for great benefits.…

Advantages of e-commerce trading

Cameron Coleman 26/03/2017 0 Comments

E-commerce is a business term that encompasses processes that connect vendors, suppliers, and consumers using the internet. The process of setting up an online business starts by having a good site, helping customers find what they want, and doing anything possible to attract new customers.

Here are benefits that come with an e-commerce business.

Benefits of having an e-commerce business

Global presence

The main benefit of having an online business is drawn from the fact that you enjoy a wide market. Considering that geographical boundaries do not limit online businesses, one stands on making a lot more that they would have made in a brick and mortar store. For instance, a company like Amazon is a success story that draws its inspiration from e-commerce.

Cost effective marketing

Using the web to market guarantees a global reach. As such, this implies that you can reach out to the world at a nominal price. In this regard, you can resort to pay-per-click adverts where the advertiser pays once their ads have been viewed. Else, you can also try out affiliate marketing where both businesses and their affiliates profit from a single sale.

Improved customer services

Unlike the services that clients receive in standard retail outlets, e-commerce is accorded the customer better services. For instance, when buying goods, a customer can have them shipped right to their doorsteps without moving an inch. Moreover, online business sites are also informative just in case the client wants to learn more about a product before buying it.

Reduced overhead costs

In e-commerce, a business does not have to invest costs associated with having a physical location. In this regard, online business does struggle with additional utilities and other operational expenses. Reduced overhead costs are reflected in the prices and also the returns on investment. Moreover, online business cuts down expenses incurred in hiring and retaining personnel.

Convenient

E-commerce has been steadily gaining popularity in the recent past. One thing that has made this possible is the ease and convenience that comes with doing business online. Considering that customers can but at any time or place, businesspersons enjoy high chances of succeeding in this platform.…

Category: E-commerce

Common eCommerce Challenges and Possible Solution

Cybersecurity Problems

Customer Loyalty

Identity Verification

Returns and Refunds